Publishers Weekly reports that a new�company is working with major publishers to launch e-book gift cards. Livrada, which formed earlier this year, has already placed the gift cards in most Target stores. Here’s how it works: �The�buyer purchases an e-book�gift card for a specific book title. The recipient�goes to Livrada’s website and then gets redirected to Amazon.com, bn.com or elsewhere. As soon as the recipient enters a code on the gift card,�the�e-book is sent wirelessly to his or her e-reader. Here’s the problem. Livrada only has 6 titles at the moment. It will take many, many more for consumers to bite big, I think. The really big problem: Gift cards [...]
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