The social Olympics kicked off yesterday with a dazzling Opening Ceremony that attracted 5 million social media comments, according to analysis by Bluefin Labs. In fact, 94.2% of all social TV comments in primetime (7 p.m. to midnight ET) were about the Opening Ceremony. Perhaps amazingly, this did not set any records, but it did rank in the top five, according to Bluefin:
Tuesday, July 31, 2012
Olympics Opening Ceremony ranks among biggest social TV events to date [infographic]
The social Olympics kicked off yesterday with a dazzling Opening Ceremony that attracted 5 million social media comments, according to analysis by Bluefin Labs. In fact, 94.2% of all social TV comments in primetime (7 p.m. to midnight ET) were about the Opening Ceremony. Perhaps amazingly, this did not set any records, but it did rank in the top five, according to Bluefin:
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