After months of promises and weeks of promotional teases, the Astros' new logo was publicly unveiled Friday afternoon - at a local sporting goods store, with no fanfare and without the support of Houston's Major League Baseball team. [...] a long-planned official launch party next Friday at Minute Maid Park - highlighted by scheduled appearances from Astros players such as All-Star Jose Altuve and 2012 No.?1 overall draft pick Carlos Correa - lost some of its pop. According to Academy, a limited quantity of shirts bearing the new logo were released at Houston-area locations. The Astros have experimented with their colors and logos since moving away from the famed star and H, with everything from a red star and an image of the entire state of Texas to pinstripes and an oddly futuristic blue-and-gold combination appearing on the team's uniforms. Revamped sports team logos can be major income generators in the modern era, due to the release of newly branded merchandise, and some teams go to great lengths to dually tease and promote a release. A promotional image issued for the upcoming Minute Maid launch party featured a generic baseball player silhouetted against a white background.
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