Friday, January 4, 2013

Readers rapidly gravitate to e-books

America's obsession with digital tablets is driving a boon in e-book reading, a new survey shows, a trend that is dampening the appeal of printed books and shaking the centuries-old publishing business. The share of Americans who read e-books grew to 23 percent from 16 percent over the past year while the number of adults who read printed books fell to 67 percent from 72 percent, according to a study released Thursday by the Pew Internet & American Life Project. IDC, a technology research firm, increased its forecast of tablet sales to 122.3 million for this year, saying the demand for mobile computing devices was much greater than anticipated. Physical books work better as gifts, and photos and pictures look better on paper, said Jeremy Greenfield, editorial director at Digital Book World. According to Pew, people 16 and older read an average of six books - either digital or paper - in the past year.

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